Designing the day-to-day. Rituals and gestures.

What comes after form? A question that isn’t new but is far from being irrelevant. A question that continues to engage people who study “bathroom culture” (bathrooms being an increasingly significant indicator of the cultural here and now) and involves constant rereading of behavioural, aesthetic and functional models.
Mamoli’s understanding of all this helped it see people’s need for certainties and also for stimulation from their surrounding environment (architecture, design, forms and materials) as the basis for planning future development.

So, what comes after form? The things we do everyday. Ritual gestures.Simple, reassuring actions that spring from our trust in the purity and elegance of form. Ritual gestures triggering subtle tactile pleasures that are a major part of our perception of ideal comfort. Gestures that mark the passing of our time. That design the day-to-day. Improve the quality of it, make it feel better.

This is the approach that Mamoli adopted to ensure its products are always in touch with people’s here and now and with the company’s vision of the rituality, as well as the functionality, of the space we call “bathroom”. And it draws on the company’s history of innovation. Mamoli have observed and contributed to the evolution of Italian society ever since 1932; not only from an industrial viewpoint but also, above all in fact, in terms of changing lifestyles.